Fig. 1. Chosen Concept, Denim Jacket. Personal Photograph by Kate Arbuckle. 6 Jun 2016.
I have chosen idea one for my final creative project. This concept is an up-cycled denim jacket. The front of the jacket will be covered in clothing labels/tags which will be hand stitched on. On the back of the jacket there will be a hand painted statement. The statement is, ‘’More than a label’’. This creative work would persuade the public and intended audience (young females) to think beyond the label and ask questions regarding who made their clothes and where their clothing came from? I purposefully chose to use a second hand denim jacket to promote second hand stores/op-shops as a more sustainable and environmentally friendly method of shopping. Rather than decomposing unwanted clothes, drop them to a local op-shop. This action would reduce textile waste which will benefit the environment.
Fig. 2. Clothing Tags and Labels. Personal Photograph by Kate Arbuckle. 6 Jun 2016.
I have collected a large range of clothing tags and labels from my own clothes and my friends clothes. I will hand stitch these labels to the front of the denim jacket to represent excessive shopping and how society doesn’t tend to look past the label. The labels also portray the issue of brands and how if an article of clothing has branding printed on, it becomes more valuable and more desired.
Fig. 3. Labels Stitched to Jacket. Personal Photograph by Kate Arbuckle. 6 Jun 2016.
Fig 3 shows the clothing tags hand stitched to the front of the denim jacket. I made use of the small holes at the top of each tag to attach the tags to the denim. These holes made the design neater and far simpler to complete.
Fig. 4. Labels Stitched to Completed Jacket. Personal Photograph by Kate Arbuckle. 6 Jun 2016.
Fig 4 illustrates the completed denim jacket front. I have covered the entire front of the denim jacket with a range of clothing tags and labels. As I have attached the tags using the small holes along the top edge, the tags have created movement and have replicated how the tags would have originally appeared when attached to their clothing in a store.
Fig. 5. Statement Letter Tracing. Personal Photograph by Kate Arbuckle. 6 Jun 2016.
Once the front of the jacket was complete I began the back of the jacket. I printed off a set of block letters to use to create the statement, ‘’More than a label’’. I then arranged the letters evenly in the centre back of the jacket. I traced around each letter with a black felt tip.
Fig. 6. Statement Painted Letters. Personal Photograph by Kate Arbuckle. 6 Jun 2016.
After I had traced each individual letter I filled the block letters in with white paint. I chose to use white so that the letters would stand out from the blue denim and so that they could be easily read.